Sometimes you have to wonder what people are thinking, and why they do what they do. Recently, Apple Inc. released a new iPod Nano which can do more things, but still causes people to question what the designers were thinking. On November 3, 2009, The Ottawa Citizen reporter Vito Pilieci wrote an article about the new Nano. In his article, ‘TOO MUCH ADO ABOUT NEW NANO‘, Pilieci discusses the new featuresthat have been added, as well as the old features that deserve to be updated.
The iPod Nano is now in it’s fifth generation. Ergo, one would think that it would be up-to-date – and maybe even ahead – of other personal media players. However, the new Nano is still holding on to original features. I’m not saying this is bad, I’m a strong believer in “if it ain’t broke don’t fix it”. Sometimes though, things need to be revamped. For example, the iPod Touch, iPhone, and even Microsoft Corporation’s Zune players have been re-worked to offer consumers visually appealing graphic interfaces which still allow for quick finds. The Nano on the other hand, is still holding strong to the original blocky black-and-grey text-based interface.
Another area of interest in the new iPod Nano is the video camera it now holds. It makes sense that a personal media player would have a video recorder. It does not make sense however that the video camera would not be in high-definition. In this day and age, consumers are being spoiled with high-definition. We expect it. We demand it. Why are we not getting it with the new Nano? No high-def? All you can expect to capture are grainy videos – and that won’t suffice for little Jimmy’s big soccer game.
The quality of the video is one thing, but the ability to store it is another issue altogether. The amount of space a person has to record video is limited to the amount of free space on their Nano. This means that for those of us who enjoy a large musical selection on our iPod library, we are probably not going to be able to house much video – if any at all. Just as well though – it’s not even high-def.
Don’t get me wrong. The new iPod Nano has some excellent features. With it’s sleek design, small shape, and beautiful look, the Nano can hold between 8 to 16 gigabytes of memory, includes a speaker, a 2.2 inch screen, an FM tuner, pedometer, and camera. Not bad considering it’s miniature size!
Overall, Apple Inc. has the potential to blow consumer minds. They just have to work on the little things. After all, a little bit goes a long, long way.





